The primary motivation for Bosch’s interest in acquiring Whirlpool appears to be the desire to strengthen its position in the household appliances market.
Whirlpool’s extensive portfolio includes well-known brands such as KitchenAid, Maytag, and Amana, which complement Bosch’s existing offerings.
Whirlpool has a strong presence in North America and a growing footprint in other parts of the world
Whirlpool Corporation, headquartered in Benton Harbor, Michigan, is a household name known for its large appliances, including washing machines, refrigerators, and ovens.