Snapchat’s Pioneering AR/ML Disrupts Ads:2024
At the 2024 IAB NewFronts event, Snapchat made waves with its announcement of cutting-edge augmented reality (AR) and machine learning (ML) tools geared towards empowering brands and advertisers to connect with users through interactive experiences on the platform. One of the key highlights of Snapchat’s presentation was its emphasis on leveraging ML and automation to … Read more